Nexia International launches new brand identity
Categories: News |
Posted: 7/18/2016 |
Nexia Poyiadjis is a member of the ‘Nexia International’ network (Nexia), a leading, global network of independent accounting and consulting firms...
Nexia Poyiadjis is a member of the ‘Nexia International’ network (Nexia), a leading, global network of independent accounting and consulting firms, which today launches a new brand identity.
Nexia International marks its 25th anniversary this year and, aside from a minor refresh in 2007, the previous brand identity has been in place since 1991. The network now has more than 230 member firms in over 110 countries.
Nexia International’s new brand identity was developed following an extensive and collaborative research process, which considered the views of member firms and their clients throughout.
Mr. John P. Poyiadjis, Senior Partner of Nexia Poyiadjis says: “The new brand represents Nexia’s proposition ‘Closer to you’. It also symbolises Nexia’s strengths around the idea of relationships, its global reach and the strong connections and links which have been formed through trust between member firms and member firms with their clients. The new symbol in the logo represents the carabiners that mountaineers use to secure themselves as they work as a team, putting their trust in each other as they climb up the mountain face.”
Nexia International remains unique among the top ten networks in that it does not require its member firms to use the Nexia name as part of the firm’s name. The new brand continues to provide this flexibility to its member firms. The member firms of the Nexia network will adopt the new brand either through promoting it as a membership logo alongside their own brand or adopting the Nexia brand in its entirety.
Mr Poyiadjis continues: “We are looking forward to rolling out the new brand on July 18th 2016. We are confident that it will increase awareness of the Nexia brand and help us and our fellow member firms compete effectively for international work against other member networks.“
Kevin Arnold, CEO of Nexia International, says: “The whole brand refresh process has gone way beyond giving Nexia International a new visual identity. It’s also been about reconfirming what Nexia is and what it stands for. The collaboration with members and their clients has given us a much greater understanding of the network’s core strengths and reinforced the importance of the personal approach that differentiates us from our competitors.”